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Archive for the ‘advertising & pr’ tag

Public Screens – Interactive Communication At The Point Of Sale

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Interactive and multimedia communications at the POS with public screens from LA CONCEPT with public screens, diverse content at the point of sale can be delivered. The use of screens goes beyond this on TV the popular in-store. The advantage of the screens is content can be placed both interactive and multimedia as well as in info -, edu – or entertainment environment. So, the advertising message can be selectively delivered and placed. This can deliver targeted personalized and alive the usage of public screens the advertising message and sets itself apart from the anonymous advertising at POS. At General Electric you will find additional information. Can be sought direct dialogue with customers and positive influence on the buying decision. Immediately before buying the product is in memory again brought and perceived as current alternative.

The effect of the public screens at the POS is in the strength of the attention and the Emotionalisation, on the one hand and on the other hand the high quality of the information. This can be complements the existing POS media. In particular for Informationsbedurftige products and The public screens suitable services, because they can transmit complex information through its Multimediality. Therefore be the screens not only supermarkets but also in banks or pharmacies. The objectives pursued so are the flexible and up-to-date offer representation as at the same time the delivery of cross-selling products in addition to the positive influence of the purchase decision. Also be achieved minimum wastage and perfect timing of the advertising message by entering at the right time the right impulses and information, backed up. The Cologne company LA CONCEPT Newroom media offers a number of screens along with their sister company.

Can both the indoor and outdoor as well 3D screens distinction be made between Infoscreens. Even special solutions with multiple co-ordinated screens are possible. While the screens can be established individually by LA CONCEPT to increase the brand contact. The content is the most important success factor of public screens at the POS. Depending on the intended use at the POS need to be selected the content specifically. Also the use of Bluetooth which promote sustainable memory effect can resale which increases by vouchers or coupons on the mobile phone delivered the target group. Get more information at

Written by Minna

March 25th, 2019 at 4:41 am

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Concert Agency

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News from the PR agency PR4YOU Candoo concert management based in Vienna is a young and dynamic concert agency that specialize in Oriental and classical music under the direction of Farid Edrisian mainly the areas. With the honing ART Festival initiated the Agency, for example, an annual series of events, which offers the possibility of Iranian and European artists to present themselves and their culture in Vienna. Tony Parker can provide more clarity in the matter. Already the name of the Festival reflects this idea, because it is the merger of the Persian word of Arts ‘of its English counterpart and art’. With the commissioning of the PR agency PR4YOU, we want to expand our media presence and at the same time are the journalists as a competent contact person available. The references of the PR agency PR4YOU in the areas of events, concerts and festivals have confirmed us in it to have found the right partner for our PR”, the Organizer Farid Edrisian said. At Charlotte Hornets you will find additional information. We expand the engagement of the Candoo concert management in the field of PR with our press contacts and targeted communication”, explains Holger Ballwanz, owner and Managing Director of PR agency PR4YOU. We are pleased about the cooperation.” Learn more about the Organizer Candoo concert management are available on the Internet at. Detailed information about the PR agency PR4YOU are available at.

Additional press materials of this press release: you can download in the online Pressefachern another quick and easy image and text material for free use: press compartments/pr4you contact for questions regarding this press release: PR agency PR4YOU Mr Holger Ballwanz, Mr Marko Homann Schonensche Strasse 43 D-13189 Berlin phone: + 49 (0) 30 43 73 43 43 fax: + 49 (0) 30 44 67 73 99 E-Mail: Internet: about the PR agency PR4YOU: Berlin-based PR agency PR4YOU is a full service agency for Public Relations and communication. PR4YOU supervised companies, institutions and individuals since 2001 regionally, nationally and internationally in the areas of Public Relations, classical press – and public relations, online PR and social media relations, media consulting, media planning, advertising and promotional circuit, corporate communications, corporate publishing and corporate design. The range from the strategic PR consulting to operational implementation to continuous PR support with variable and custom fee models. These include PR consultancy and PR support, active public relations, media relations and public relations, brand PR and product PR, corporate PR, event-PR, fair-PR, personal PR, personality PR, corporate social responsibility PR, crisis PR, online PR and social media relations (social media PR, PR 2.0), radio PR and TV PR, media planning, advertising circuit and design and manufacture of means of communication. PR4YOU has an own press database with editorial contacts of many departments (for Germany alone over 30,000 records are available) as well as its own press shipping tool. Thus, PR Agency is independent of data vendors and mail delivery services. The certified PR consultant (DAPR) Holger Ballwanz’s team consists of 8 employees. Include the current clients of the Agency: admin AG, optivel AG, Egmont Ehapa Verlag GmbH, blood transfusion service of the national associations of the DRC of Lower Saxony, Saxony-Anhalt, Thuringia, Germany, Oldenburg and Bremen gGmbH, Bundesverband dyslexia and dyscalculia, yoga Festival Berlin, Molaris GmbH (the paint doctor), micropayment GmbH, beds hunting Germany GmbH, Brainworks GmbH, Pyades technologies GmbH as well as the 4-star Upstalsboom Hotel Ostseestrand.

Written by Minna

October 23rd, 2018 at 7:57 am

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Concert Events

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Lanyards promotional material of value not to be underestimated are facts about the world of promotional products and giveaways despite their relatively low cost. Have a high daily benefit, for your owner and beyond these practical helpers for the owner have a certain sentimental value. Usually this almost trendy accessories for larger events and opportunities presented as at concerts or music festivals. But also at smaller events and groups such as company visits, open house events or trips they can be handed over as a small gift, since even runs from 50 units to affordable prices are available. Actually lanyards as holder for nameplates or entry passes at events presented and used. In the later daily use they act mostly however diverse purposes, whether as a keychain, holder for mobile phone or MP3 player.

With a practical clip is the so-called attachment, in which the carrier material is attached, separate from the long collar. But very few people make use. The long cord serves as a practical hanger for the keychain and makes this more easily found due to its usually up and pleasing design. So the keychain to can be found even on a not granted, confusing table lightning fast again. Like the owner identifies with the event or the message of print – outward for others clearly. Clear that as an object remains still in use for a long time and constantly presented that day several times the content and the message of his imprint.

So lanyards offer for new talks, in the friends or acquaintances again just because they are openly carried and shown here. It addressed the situation in which they were presented in the first place. The advertising print is indirect and incidental of course always with present. Can run on a wide range of different fabric qualities and widths be used for the carrying strap. Even if the color of the substrate as well as print almost limitless. Four-color – or digital printing are possible on some materials readily, so that can be printed on your own company logo or the phrase in the desired color in accordance with the corporate identity. Who wants a particularly long-lasting execution, should the implementation by a woven logo into consideration. Although allows this variant only a lower resolution of the lettering of the lanyards and tends to be useful due to higher costs for larger quantities. But just who places a great emphasis on sustainability this promotion, is hereby advised. In the selection of the closure is of course on the purpose and on the carrier material, which should be attached to the lanyard. Here are phone clip for your mobile phone, MP3 player or USB stick, simple key ring, snap hooks, ring or screw cap, Ausweis-or card holder only few of many possible examples. The so-called attachment can be selected also from a wide variety of plastic or metal closures in various colors and designs, so here are boundless imagination in the design of the lanyards. Additional finishes and accessories such as special worked or colored seams, elaborately finished labels and logos, card and card holder, round off the offer and make an object, popular especially among young people, that even collectors delight from the actually prophanen commodity.

Written by Minna

April 13th, 2016 at 5:56 pm

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Audiobook Customer Recovery

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Acquisition of new customers only? On customer recovery ever thought? Many companies set the focus of its sales efforts on attracting new customers and forgetting a still heavily underestimated sales potential: get your defecting customers back! Who specifically will win back lost customers, generated often long-standing business relationships and high yields. “The reactivation of former customers is clearly superior to the classical new acquisition in many respects, business speaker Anne M. Schuller explained in their audiobook efficient customer recovery”, which appeared in the publishing office. How to avoid companies the loss of profitable customers in the future? How do you recover lost wish customers? And how can you build a new loyalty information collected back customers? To systematically achieve these goals, the consultant has put together practical and immediate set to 25 recipes for success in their Audiobook. In particular, it comes to realize who for whatever reason “is migrated and who you like can get back and wants to make it better the second time”, Anne M. Schuller, an expert in loyalty marketing, contains the content together.

The two major pillars in the customer management gain new customers and maintain the existing customer base begin to sway, because markets are saturated, and the willingness to change of the customers is high. Therefore it is worth more to encourage immigrant from customers coming back”, warns Anne M. Schuller. Nine out of ten customers ready to return if inconsistencies are resolved earlier, as studies show. In addition, must be understood in detail, step by step how an effective customer recovery management.

To the company customer losses must systematically register and carefully analyze the mistakes that were made, then to counteract with a crash. Because, in the customer’s recovery every day counts.” Finally according to the bestselling author, a To set up early-warning system to react in the future, before it is too late. “The audiobook efficient customer recovery” the customer is one of the five books of the Edition is the true boss. 5 x 25 recipes for success for a perfect customer management in companies of tomorrow”, which also was edited by Anne M. Schuller and has appeared in the Breuer & Wardin Publishing Office. Information about the audiobook customer recovery Anne M. Schuller: efficient customer recovery 25 recipes for success for the recovery lost customers scope: 1 audio-CD with approx. 70 minutes Publisher: BREUER & WARDIN GmbH, price: 19.90 euro / CHF 29.90 ISBN: 978-3-939621-88-1 more info: information about the audiobook Edition of Anne M. Schuller: the customer is the real boss. 5 x 25 recipes for success for a perfect customer management in companies of tomorrow scope: 5 audio CDs with 352 minutes Publisher: BREUER & WARDIN GmbH price: 89 euro / CHF 133 ISBN: 978-3-939621-90-4

Written by Minna

December 19th, 2014 at 8:05 am

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