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Social media reached the Crusaders: apps, Facebook and you tube AIDA makes it before the shipping company from Rostock an interactive iPad app on the market brought just in time for the launch of the I-pad. Free download for all. Now, proud iPad owner can keep track of the current ship position of their favorite ship on an animated Google map. And virtual stroll through the cabins and decks by fingertip. Thus, AIDA plays right up front in the League of the shipping companies, who front the nose in the social Web.

In addition to the iPad touch, AIDA is on facebook, you tube, twitter and iPhone apps. However, how it looks with the other major cruise lines. Since only TUI Cruises can compete with my ship “.” The company made away with innovative marketing concepts, such as the video blog, to your attention already from the start. Here are the platforms twitter, facebook, you tube, as well as apps for iPhone and iPod touch has. But also the American shipping companies, such as Royal Caribbean and Celebrity Cruises, cavorting with twitter, facebook and you tube on the social market of the Internet. Princess Cruises is still with facebook and twitter. The Norwegian Cruise Line and MSC appear on facebook, however, have started a link from their website. Hapag Lloyd Cruises has even no facebook entry.

Conclusion: Under the shipping companies the German and the American carriers in terms of social Web have the nose forward. Here, marketers can find space for new ideas and concepts. The other major European shipping companies, however, rely on classical concepts. But no matter how and with which the adventure cruise remains unique in any case. Kirstin of Geyso Hagelberg

Written by Minna

April 14th, 2018 at 5:41 am