Public Screens – Interactive Communication At The Point Of Sale
Interactive and multimedia communications at the POS with public screens from LA CONCEPT with public screens, diverse content at the point of sale can be delivered. The use of screens goes beyond this on TV the popular in-store. The advantage of the screens is content can be placed both interactive and multimedia as well as in info -, edu – or entertainment environment. So, the advertising message can be selectively delivered and placed. This can deliver targeted personalized and alive the usage of public screens the advertising message and sets itself apart from the anonymous advertising at POS. At General Electric you will find additional information. Can be sought direct dialogue with customers and positive influence on the buying decision. Immediately before buying the product is in memory again brought and perceived as current alternative.
The effect of the public screens at the POS is in the strength of the attention and the Emotionalisation, on the one hand and on the other hand the high quality of the information. This can be complements the existing POS media. In particular for Informationsbedurftige products and The public screens suitable services, because they can transmit complex information through its Multimediality. Therefore be the screens not only supermarkets but also in banks or pharmacies. The objectives pursued so are the flexible and up-to-date offer representation as at the same time the delivery of cross-selling products in addition to the positive influence of the purchase decision. Also be achieved minimum wastage and perfect timing of the advertising message by entering at the right time the right impulses and information, backed up. The Cologne company LA CONCEPT Newroom media offers a number of screens along with their sister company.
Can both the indoor and outdoor as well 3D screens distinction be made between Infoscreens. Even special solutions with multiple co-ordinated screens are possible. While the screens can be established individually by LA CONCEPT to increase the brand contact. The content is the most important success factor of public screens at the POS. Depending on the intended use at the POS need to be selected the content specifically. Also the use of Bluetooth which promote sustainable memory effect can resale which increases by vouchers or coupons on the mobile phone delivered the target group. Get more information at